ASKbySMS is a highly accessible advertising channel that utilizes SMS as its means of distribution. Buyers can search for ads from their mobile phones by sending SMS to local number (Bangalore) 9243-000-111. ASKbySMS delivers ads as search results , straight to the mobile phones of potential buyers. As ASKbySMS only delivers relevant content directly to consumers by their request, advertisers can now reach customers with a highly targeted advertising channel that is faster and cheaper than conventional media.